Thursday, February 16, 2012

Field Trip: Lagunitas Brewery


My girlfriend and I stopped by Lagunitas Brewery on a Sunday night a few weeks back, went on the tour, and tried every beer on draft. Things were fuzzy enough after getting through the sampler, and now the passage of time has made them even fuzzier, but here are a few things that stood out:

1) The sampler is awesome! $20 for a four ounce taster of every beer on tap--a total of 16 beer samples.

2) The sampler is terrifying! Almost every beer is above 8% abv, and since they're in those little glasses you end up drinking 'em pretty fast--don't want them to warm up or go flat, you know.

3) Lagunitas likes hops. Half of the beers on tap were IPA styles, and a lot of the rest were hop forward.

4) Money is raining down on the brewery. They've got expansions galore going on, including the recent completion of what the tour guide claimed to be the largest capacity brewhouse on the West Coast (though it didn't look obviously bigger than Sierra Nevada to me), plus a new amphitheater. And they've got a customer following that's lapping the beer up--brewing is going on 24 hours a day, seven days a week.

5) Culture-branding is serious business. A lot of effort, from the decor of the 'beer sanctuary' to the tone of the tour guide's spiel to the flavor of the website, is focused on giving you the impression that Lagunitas is a laid-back bunch of weed-smoking dudes that like to drink beer and thumb their noses at authority. Probably more of the tour talk focused on their contentious, thumbing-noses history with the ATF than it did with the beer itself. 'Course, this rebelliousness didn't stop them from clamping down and kicking out a bus-tour group that got belligerently drunk and obnoxious.

6) The design of the brewery is pretty weird. There are pipes running all over the place, moving things here and there. The lines that run from the grain storage to the mash tuns are very long, and include brushes that crack the husks a little more at each bend. There are also pipes stretching all the way across the parking lot to more fermentation tanks in a separate building. Doesn't seem super efficient in its design.

7) It's all about their eponymous IPA. You've probably tried Lagunitas' flagship beer--it's excellent and it's everywhere. The bulk of the money raining down on the place is probably coming from sales of this particular brew. They're brewing it like gangbusters.

8) Despite their obsession with hops, they're not whole-hop purists. I didn't see a single whole hop on the premises, and when I asked the tour guide about it, he said they use pellets and whole hops both.

And, if you're interested in my favorite and least favorite beers tasted, here you go:

Favorite: A seasonal release called Holiday Leftover Sucks, or something like that. Malty and fairly sweet, but still with a very aromatic hop aura.

Least Favorite: Probably the only beer I really didn't like was their Cappuccino Stout. The flavor is overwhelmed by the coffee aspect, and the coffee flavor they've captured is reminiscent of the swill that sits on the hotplate at 7-11 until it condenses and burns into a horribly bitter nightmare.

4 comments:

  1. I personally love the House IPA. They have it on draft in Reno @Cal-Neva Casino and I had more than my fare share while I was there.

    The thing about Lagunitas is how big they are yet still under the radar. They really don't make any "Killer" beers. Just normal styles that are good but not great. It shows how a brewery can expand and "Make it" while producing middle of the road beers at a great price.

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  2. Thanks for the comment, Lewy. I agree that Lagunitas lacks a truly "killer" beer, though I think the same can be said of lots of other breweries. Lagunitas does have the whole IPA thing down pretty well, though--their flagship IPA and their Hop Stoopid Double IPA beers are almost as good as it gets for the style, if you ask me. The only commonly available Double IPA beer that comes to my mind as superior to Hop Stoopid is Pliny the Elder, which is all the more remarkable considering that Pliny--which I'd definitely consider "killer-beer status"--is brewed by Russian River, which also brews Consecration--another killer beer, probably one of my all time favorites ever, and of a completely different style. Russian River is really out of control.

    Since we're on the topic, Lewy, I'd be stoked to hear your recommendations for killer-status beers that I can get a hold of up here. Any recommendations?

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  3. Firestone Walker Union Jack IPA and Double Jack IPA. They are top notch IPA's done with little to no bittering hops. They are loaded with aroma and whirlpool hops, which is my new favorite brewing technical skill.

    Anything Russian River as you know. I really like blind pig and Suplication from them. For other sours the Bruery makes some great beers out of orange county.

    Now that you got me thinking about this it will be on my mind all day

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  4. I'll pick up a bottle of Union Jack or Double Jack next time I get a chance, Lewy. Thanks for the tip!

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